Team Extreme Style Targetting $250,000 for BC Cancer Foundation


Team Extreme Style at the start of Ride, 2009

In our third year as a recreational cycling team, Alberto European Extreme Style is setting its sights on $250,000 raised for cancer research.

So far we have ridden from Vancouver to Seattle twice, and raised over $190,000 through the Ride to Conquer Cancer.

In Loving Memory: This past year we lost a loved friend and team-mate, Anita Cochrane.  This year’s campaign is dedicated in her honour.  Anita was tireless in her dedication to helping others diagnosed with cancer and I will miss her ready smile and positive outlook.

The team would like to thank returning sponsors Alberto European Extreme Style, Hapa Izakaya and La Bicicletta Pro Shop who have all been with us from our first Ride to Conquer Cancer.  They’ve given us support and shown a dedication to the cause that comes from being touched personally by this disease.

If cancer is your cause, please consider making a donation through our team by clicking here.  Once there you can read about the team, and donate through any of the rider’s pages directly.   The BC Cancer Agency has a record for consistently producing breakthroughs of international significance in the fight against cancer.  If you’d like to read more about their recent contribution to the discovery of new breast cancer oncogenes, and other breakthroughs you can find them here.

Looking forward to sharing the roads with you on the way to this year’s ride to Seattle!

Alberto European Extreme Style, $1,250 Conquer Cancer Sponsorship


Extreme Style Cycling Team lines up
Extreme Style Cycling Team at the start of the 2009 Ride to Conquer Cancer

Our cycling team has been just blowing the doors off in fundraising.  I can’t say enough about the hard work of everyone on the Extreme Style cycling team, and the over 600 generous sponsors who have given to battle this terrible disease.   By next Sunday we will be well on our way to beating last year’s total of $90,000 raised for the Ride to Conquer Cancer.  We have over 25 riders and generous sponsorship from the wonderful people at Alberto European Extreme Style.

Because everyone is rocking the fundraising so well, we have the ability to share with someone who may not have the connections or resources that we do.  We were thinking of all the people affected by cancer here in BC, and the hundreds of people who had committed themselves to the Ride and to raising funds for the BC Cancer Agency and the groundbreaking research they do.

So here’s our idea…Alberto European Extreme Style is going to match funds to enable someone to ride that wouldn’t have been able to otherwise, despite their best efforts to meet the minimum fundraising threshold.

The Offer

If you know an inspiring person in Vancouver who is registered for the Ride to Conquer Cancer, please nominate them for this award.  Our sponsor is offering up to $1,250 matching funds for the Ride to Conquer Cancer for one deserving cancer survivor or caregiver who has been unable to raise their minimum.

To nominate, please go to our Extreme Style Cycling Team facebook page and post the nomination to the Wall, providing a link to their Ride page in the post.  We’ll decide on Tuesday June 15th next week. 

Here’s our Facebook Page:

 http://www.facebook.com/#!/pages/Extreme-Style-Cycling-Team/318451084264

 Hope to see you on the ride, and please spread this around to everyone you know who is registered, inspiring, struggling to meet their fundraising goal, and is ready to Ride down to Seattle!

Explaining the Team Give’r Logo


Our Team Give'r Cycling Logo

This is the story of Team Give’r and our wicked mean logo.

In 2009 our Give’r Cycling Team was sponsored by Alberto European Extreme Style for the Ride to Conquer Cancer.   Last year we raised over $90,000 and this year we are already at $65,000 and growing every day.

Our super-talented designer in residence Dean put together a beautiful blue and red kit (shown below) to represent for the brand, and we found room for the Team Give’r logo on the shoulder. 

To go back to the beginning, our group of friends had dubbed ourselves “Team Give’r “ after we had lazed our way through the first few days of the Juan de Fuca trek.  We awoke late on the final morning with the realization that we were in danger of missing our lift out of the bush.  When asked how the hell we were going to make it in time, the answer came pretty easily…Just Give’r.  The name stuck.

Since we have some new riders and countless new supporters on the team this year, I thought it made sense to explain the genesis of the logo and what it means…beyond the fact that it just looks mean and cool, of course.

The logo is an original cancer survivor symbol that I explained to Dean in the form of a story, which he then built. 

The skull and crossbones, commonly found on your household cleansers, represents the life-saving poison of chemotherapy.  It’s also been used for centuries as a symbol of resurrection, with the crossed bones being a nod to the cross of Christian origin. The eye patch is a symbol of Wisdom from legend, coming from the old tale of the Norse God Odin who is said to have plucked out an eye in return for a sip from the well of knowledge  (you’ll have to come up with your own conclusions for why it is over the left eye…that’s a tightly held secret that I will only share over several drinks).  The eyepatch is there because my own experience with survivorship is that it forces wisdom on you…pushing aside the things that just don’t matter and bringing priorities into focus.

And finally the wings.  I could say that they represent freedom, or the soaring feeling of surviving a deadly threat…but the truth is that Dean thought they looked cool.  And that’s hard to argue with.

Team Give’r was made to channel the athletic, creative and compassionate energies of our wonderful network of friends into a way to give back.  We’re in year 2 now and as of this writing the team has raised $160,000 for the BC Cancer Foundation and the Ride to Conquer Cancer.  Not bad.

Thanks to everyone who has supported us…our caregivers, family, friends and sponsors.  We ride so that some day no one need fear death from a cancer diagnosis.

For more info on the Ride and our ride from Vancouver to Seattle, check out my Ride page here:  http://bit.ly/AndrewRidePage  and the Team Page here: http://bit.ly/extremestyle 

Team Extreme Style at the finish line in Seattle

Hope to see you on the roads!